07 September 2012
TVB in Hong Kong Selects Mediabackbone Sonaps™ by Sony to Transform Newsroom Workflow
TVB to roll out Mediabackbone Sonaps™ and Mediabackbone Ensemble by Sony, an end-to-end solution that integrates every aspect of the news production process – from planning, acquisition and editing to playout, distribution and archive
Asia Pacific, 7 September 2012 – Television Broadcasts Limited (TVB), the leading commercial television station in Hong Kong, has selected Sony digital news system Mediabackbone Sonaps™ and Sony archiving system Mediabackbone Ensemble to transform overall workflow of its newsroom from ingest, editing, playout to archiving in addition to upgrading its production to High Definition. These systems are based on Sony's unparalleled achievements in the broadcasting industries and realised through decades of engineering experience working with prestigious broadcasters.
Sony has developed a tailor-made solution based on Mediabackbone Sonaps™ for TVB News Production through critical study and evaluation to completely understand its workflow. The roll-out includes the Mediabackbone Sonaps™ system as well as Sony’s Mediabackbone Ensemble. Sony’s next generation workflow and archiving tools are a combination of innovative solutions set to streamline and enhance TVB’s existing system complexities, increase productivity and transform the entire process of delivering news to its dedicated viewers in Hong Kong and approximately 300 million households around the world.
Today’s broadcasting demands call for much more efficient operations, including nonlinear, network-based operations, use of metadata, interoperability with other devices and system flexibility including easy migration from standard definition (SD) to high definition (HD). The new system will provide a complete file-based operation from acquisition to finished product for on-air. The phased migration approach ensures the challenges of migrating the existing SD system to a total high definition tapeless workflow are overcome without affecting the daily operations.
"Mediabackbone Sonaps™ is more than just a solution. Through an extensive consulting phase, Sony and TVB together identified current bottlenecks and future needs to design a bespoke system to perfectly fit daily operations. Connecting disparate, multi-vendor systems and various digital islands into a seamless workflow, there is little limitation to what Mediabackbone Sonaps™ can do for a newsroom workflow – it is a very open, integrative and flexible system that you can scale up for an absolutely future-proof system," said Chris Grey, General Manager of Broadcast & Content Creation Solutions, Professional Solutions Company (PSAP), Sony Corporation of Hong Kong Limited.
"The expertise of Sony’s Mediabackbone Sonaps™ design and solutions team really helped us to define user workflows and illuminate any roadblocks that could either be eliminated or simplified. We are pleased with the proposed system that reduces the complexities of the system architecture while making room available for future expansions. It certainly improves our productivity greatly and helps us in upgrading to HD production," said Lam Chun Wing, Chief Engineer, Broadcasting Department, TVB.
"After extensive research of current offerings in the market, we found that no other solutions fit our requirements better in terms of cost, workflow and future expansion. We’ve partnered Sony for many years and it was a natural fit that we expanded our partnership beyond recorders and cameras," Mr Lam added.
TVB's newsroom transformation project lasts for nine months and includes a step-by-step upgrade to enable TVB News Production's seamless transition to the new and more agile system by mid 2013.
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发表于 2012-10-5 00:03
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